Mikhail is the manager of a small radio station. He's frequently broadcast news about events in town. He's broadcast only the most interesting or important news to help his listeners.
But recently there has been pressure on him. His advertisers want their adds broadcast more. They want to sell more things. Mikhail has to decide. Should he listen to his advertisers or to his listeners?
For the last week he's been broadcasting more news, and his listeners seem to be increasing. He's thinking about raising prices on his adds as well, because he's broadcasting better quality and increasing his listeners, so his service is even more valuable.