The new advertising agency in town thinks differently about advertising. They haven’t used hype to sell things. They have tried to show them the facts. They’ve shown the figures in their ads. They’ve shown the results of polls, and they’ve shown research. But they have not tried to twist people’s arms. One of their greatest ads has pictures of the product actually being used. And the company has shown new customers how effective it is. They’ve shown how this kind of advertising consistently does well over a long time. That’s why customers have started using this new advertising agency more and more.