Ming runs a small cruise ship for wealthy young people. He loves his work and looks forward to giving his customers the best vacation he can give. He has an excellent reputation which he is proud of. His reputation is also difficult, since he cannot have staff that will bring his reputation down. He requires them to have at least four references, and proof that they are goodleaders. He also requires that they have first aid training. He checks the dates on their first aid certificates. If a certificate expires, he has to pay for them to get re-certified. Ming finds his work difficult, but managing people and customers is fun and challenging, and he always does it in a safe way. That’s why he has such an excellent reputation.