The new advertising agency in town thought differently about advertising. They did not try to make people buy things. They tried to show them the facts. They showed the figures in their ads. They showed the results of polls, and they showed research. But they did not try to twist people’s arms. One of their greatest ads showed pictures of the product actually being used. And the company showed new customers how effective it was. They showed how this kind of advertising consistently did well for a long time. That’s why customers started using this new advertising agency.