The new advertising agency in town has thought differently about advertising. They have not tried to make people buy things. They have tried to show them the facts. They’ve shown the figures in their ads. They’ve shown the results of polls, and they’ve shown research. But they have not tried to twist people’s arms. One of their greatest ads has shown pictures of the product actually being used. And the company has shown new customers how effective it is. They’ve shown how this kind of advertising consistently does well for a long time. That’s why customers have started using this new advertising agency more and more.