The new advertising agency in town thinks differently about advertising. They do not try to make people buy things. They try to show them the facts. They show the figures in their ads. They show the results of polls, and they show research. But they do not try to twist people’s arms. One of their greatest ads shows pictures of the product actually being used. And the company shows new customers how effective it is. They show how this kind of advertising consistently does well for a long time. That’s why customers are using this new advertising agency.